Small businesses usually think that “I have a small business with just me or a handful of employees……..Do I need a web site?”
Google it. First that pops in to your head when you need to find something. The next is an ISO (In Search Of) Facebook post…
But you’re not online…. and your clients are trying to find you.
Guess what happens… Google starts giving them suggestions…this is bad. This is VERY BAD. Regardless of what you do or sell , you should at the very least have an online presence so that customers, potential employees, partners and even potential investors can easily and quickly find more information about you, your company, the products and services you have to offer, as well as how to contact you. I mean a client may want to give you money…. and they are searching for you online… you may want to be accessible!
But Can I Afford a Web Site?
Given the competition and current market trends you can’t afford NOT to. Think of your web site as your new marketing tool which, when applied correctly, will generate a return on investment. Your competition is probably already on-line and you need to use every possible avenue just to keep up. You should look at having a web site as an investment in you and your company’s future.
So whatever time or money you currently spend on marketing, supplementing it with a web site is probably a good idea. Your site will help you expand geographically and compete on a much larger scale.
Levelling the Playing Field
One of the coolest things about the Internet is that it’s helped to level the playing field when it comes to competition with the large scale companies. With a professional-looking web site, your small business can project the image and professionalism of a much bigger company. It’s also a good signal to potential customers that you take things seriously.
The Bottom Line
To be taken seriously, it’s not enough that you simply have a web site, but you must have a professional-looking web site. Many customers now search for information online before making a purchase; your web site may be the first chance you have at making a good impression on a potential buyer. If your site looks like it was designed by Uncle Bob, your chance at making that good first impression will be lost.
No matter what size your business is, and even if you’re not planning on selling online, a well-made web site is essential for any business. If you don’t have a web site, you’re already losing business to companies that do. Call us today, we are ready to assist.